I found this great social media strategy in 8 steps article in Convince and Convert. You can read it yourself HERE. But I will go trough it briefly step by step, so you get the idea.
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| (http://www.convinceandconvert.com/social-media-strategy/social-media-strategy-in-8-steps/) |
2. Listen and compare - listen to your customers and competitors, they will lead you in the right direction when it comes to social media marketing
3. What's the point? - What do you specifically wan't to use social media for? Awareness? Sales?
4. Success metrics - how get likes and engagement? Think of the tools how to measure those things.
5. Analyze audience - always know your target customer, think of the demographic and psychographic characteristics.
6. What's your one thing? - How can you impact your customers heart instead of the head?
7. Engagement & humanization - act like a person, not a entity.
8. Channel plan - how and where? This is something you should consider after knowing the answers to the previous ones.
Personally I think the most important steps of these are to getting to know your target group and how to engage them. There is no point in doing social media marketing, if you don't know who you are trying to convince. Companies must know what their customers wan't to read and more importantly where to reach them. Step 2 helps with this, let the customers tell you what they really wan't. Listen to them and compare your own needs with competitors.
In the article there was a really good allegory for step 6. "Disney isn't about movies, it's about magic." I liked that phrase so much, and actually every company should think of something similar suiting their vision the most.
Social media provides lots of opportunities, we just need to know how to benefit it. The best way is just to start exploring!
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| (http://4b9cae461ny22p1bzoeb3tg1.wpengine.netdna-cdn.com/wp-content/uploads/2014/11/MG-soc-media-strategy.jpg) |
Kirjoittaja on poistanut tämän kommentin.
VastaaPoistaThanks for sharing the list it was a good and clear summary. I liked the 6th step about impacting customer's heart instead of head. In the end that's what creative and effective marketing is about, not brainwashing customers into believing that your company is the best, but to make people feel something and create a connection with them.
VastaaPoistaI agree. Touching customer's heart can be done in many ways, also in B2B. E.g. by building trust. "Trust is a bandwidth of communication", like one professor put it.
VastaaPoistaKirjoittaja on poistanut tämän kommentin.
VastaaPoistaThanks Camilla, this is very clear steps for creating social media strategy. I think I would use this as basis if I have to create social media strategy. It would be helpful in the beginning.
VastaaPoista