For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.
So, how to choose the best social media site for your company? Here is a few tips:
Tip #1: Identify your customer. Your business will not be successful on any Social Media channel if you do not have the basic demographic of who your customer is and what their buying habits typically represent.
Tip #2: Quality Matters and not the quantity on social media channel. Don’t sign up for every social media channel: determine which is most relevant to your business.
Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. A plan really helps you to stay focused. When it comes to creating your social media goals, brainstorm a list of both typical and unusual ways social media could work for your brand.
Tip #4: Be patient. Social media takes time and an investment of your time over a sustained period in order to achieve results. Target right kind of customers is the key to get the sure shot success in marketing your brands in social media channels. The best way to be successful is being constant and consistent.
Take the time to find out what’s happening on each of these seven sites. They are all different, function differently. The only similarity between them is the ability to serve an audience in the social media universe.
-Anna
Sources:
http://www.entrepreneur.com/article/230020
http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/
Very valid post & visualization of different social media channels!
VastaaPoistaVery valid post & visualization of different social media channels!
VastaaPoistaGreat blogpost overall, but I think you could have also told about "Paid media, owned ,media and earned media" more on that subject here, if you want to read about it. https://www.titan-seo.com/newsarticles/trifecta.html
VastaaPoista