1) Distribution
As we learned from course materials, content needs to be engaging. Good content gets under our skin, all the way to the emotions.
But it doesn't matter how good our content is, if it's not easy to find.
Distribution is about optimizing for search and mobile.
Since Internet is full of information and webpages, easiest way to find something is Search. If I can't find it with Google- it doesn't exist to me.
Also what drives me crazy are the pages that do NOT work with mobile. Once I was hurrying to school. I wasn't sure what class or where I'm supposed to be. Tried to access Laurea Live teamsites with mobile. (Since laptop wasn't with me.) FYI- site does not co-operate with Android phone.
2) A little bit of content here and there. Small bits of content, each with targeted purpose that can be used in a variety of ways. For example a blog post in your e-mail newsletter.
3) Use customer data to personalize your message. Taylor your distribution- give added value. Personal discounts
4) Create relationships with branded sites
If content is at respected site it will make the content more trustful.
Compare: Ad at Helsingin Sanomat web news vs. Ad at Iltalehti news
5) Pay for distribution
Sponsored posts and status updates are gaining popularity
More and more people are doing blogging / vlogging for living. Even in Finland companies are hiring SoMe creators. http://www.marli.fi/ajankohtaista/?id=68&dep=2
6) Share in relevant communities
For example: Beauty blogs in Cosmopolitan
http://www.cosmopolitan.co.uk/beauty-hair/
7) Reach out for influencers in your market
At the 2015, word of mouth still has great power.
Popular bloggers are getting free things (clothes, make-up etc..) and they give comments about those products in their blog. When someone with big influence says "this is good" followers are going to get it.
Sometimes words aren't even needed, Pictures can be enough.
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| Usually anything Kate Middleton wears, ends up sold out. This dress was bought from "regular" shop and costed 38 Pounds. |
These seven tips/ ideas are from: https://hbr.org/2014/11/why-no-ones-reading-your-marketing-content
This text offers such a great tips! Nowadays there is so much content that you have to offer something different that people will notice your blogpost etc. I also recommend to share your content on every social media platforms you have. :)
VastaaPoistaThank you for bringing these tips up! Personally I follow few awesome persons on Instagram who get money for advertising some products on their accounts. And because I'm interested of these "normal, average" people's lives I want to see if that certain product could be suitable for me and how that product affected to this person I follow. I couldn't agree more with the fact that "sometimes words aren't even needed. Pictures can be enough". If I see something that gets my attention I will find more about it.
VastaaPoistaGreat examples and own thinking applied to solid HBR work! :-)
VastaaPoista