Content strategy and process

Content strategy and process

I found this website https://vimeo.com/136770404 where is a video lesson from webinar and webinar material is about How to Create a Social Media Content Strategy Your Board, Execs AND Audience Love. This video is made by Filene Research Institute and the lecturer talks about North-American markets.. Unfortunately this video doesn´t exist on YouTube.

A solid content strategy that integrates multiple channels, capitalizes on the interactive nature of social media, and aligns with overall corporate objectives is the most important key to success, according to our research findings.

This webinar will give you essential elements for building a solid content strategy that meets the goals of your board and executive teams, while delivering value to your audience.

This video lesson tells about business goals and content focus, corporal laws, how to prioritize the content and understand the channels. Video tells also about budgeting and all the process about getting business alive.

This next photo is taken from the webinar material. It shows you what you have to do properly to get your business working success.

This next photo is taken also from webinar material. The lecturer thinks that its very important to know your tools so that you get your marketing target strategy alive.

I think this webinar and the material is really good and educational. The lecturer knows what she´s talking about.