Aim to high quality in your content strategy

Content marketing, as Ville Tolvanen said in one of the chapter 2.1 video, is much more long-term oriented or even eternal while traditional marketing campaigns are on display only some period at a time and then they are over. If the content is well made, consumers might find it again after a while it was posted the first time and repost it and then the company will get more visibility. That is one reason why the content should be well-planned, executed and high quality.

Other reason is of course that no one is interested in the content that is poorly made and have nothing to give to the consumers. It is important to know the audience and understand them, solve their problem and in that way give them value. We all know that we can’t consume everything, watch every video, read every blog post etc. so we decide what content is the most interesting, helpful and relevant to us, and that is what we utilize.

Because there is more and more content everywhere these days, there is quite a lot of poor content as well. It is important to really focus on the quality of the content. Content marketing agency Velocity tells in their presentation in SlideShare why the biggest threat to content marketing is content marketing and how to survive the content deluge with building a Great Content Brand: http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge

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Like Velocity states the bottom line is:

“The Content Deluge is approaching.
Raise your game, build a great content brand or prepare to get soaked.”