Instagram is a free, online platform for
sharing images and videos and social networking. Instagram has over 300 million
monthly active users and there is more than 70 million published image per day.
Instagram has founded five years ago and it’s been growing very fast, it has
become one of the most valuable social media platforms. Many companies have
realized that this kind of visual storytelling grows their following, engage
customers, and boost their brands. In last few years, Instagram has grown into
an effective platform for marketers.
A few examples of companies that have succeed in
Instagram and managed to take advantage of content marketing in Instagram. One
of the most succeed companies in Instagram are Nike, GoPro, Levi’s and Ben and
Jerry’s. They have used visual storytelling to building their brands.
I found two interesting articles about “How to use Instagram for content
marketing”
(http://www.onlinemarketinginstitute.org/blog/2013/09/how-to-use-instagram-for-content-marketing/
and http://www.scribblelive.com/blog/2015/06/22/use-instagram-content-marketing/ )
Best tips from the articles:
1. Use
Instagram to Tell Your Brand’s Story
Storytelling is one of the most important thing on Instagram marketing. Storytelling evokes people's emotions and creates engagement.
2. Practice
Good Instagram Habits
Practice the good habits that will improve your marketing efforts. One of the most important is writing captions. Even if a picture is worth of thousand words, the good caption improves communication. Captions helps to understand the meanings of the picture.
Users can find your company more easily by using the right hashtags. Using a relevant hashtag will help expand your reach beyond your current followers and increase your chances of engagement.
4. Post
the best pictures you can.
Don’t use only Instagram own photo-editing tools. Use the apps which helps you
to make your pictures look even better. There is a wide range of applications
that helps you to take your pictures to the next level. Images need to be high
quality and interesting.
5. Post often
Posting often is a prerequisite for getting new followers. Regular posts will hold consumers intrests. It’s good to set targets and make a timetable for posting.
6. Creating
engagement
This is the most important target. The better you build a network on Instagram, the more opportunities you create to promote your products and brand—and with an audience receptive to what you have to say.
7. Involve your brand community
Building a successful Instagram
campaign does not end with the content you post. It is equally important to
involve yourself and your followers in the community your brand is trying to
build. This can be done easily by responding to follower comments, following
relevant influencers and mentioning them in posts.
And last.. Watch this short video about doing business on Instagram!
And last.. Watch this short video about doing business on Instagram!
https://www.youtube.com/watch?v=TYmEdUrH8YY
-Petra Forsius-
I like your advices on Instagram, as a lot of us are still insecure with the app. Often people and new Instagrammers doesn't realize how important it is to publish something daily, to keep the followers interested. As you wrote about the creation of the engagement, it is interesting to see and realize how people will believe more in the Instagrammer and his/her new product if he/she has built up a bigger and stronger network!
VastaaPoistaI think your post was interesting and very informative! I'm not so active/fluent with Instagram (yet) so these tips are good to have in mind in the future. I think images play an important role in almost every content marketing in somehow, because with images you can tell things and go to peoples minds and memories more faster. It's a good way to create the company's story, as you said!
VastaaPoista