Marketing in Social Media

Nowadays pretty much all companies are somehow linked to social media. And probably the simplest reason for that is visibility and publicity companies acquire through different social media channels. Of course other benefits follow visibility and publicity, and these are only for the good of the company. Sometimes though, marketing can go wrong and news, good and bad travel like a flash through the internet. So there are a lot of opportunities and benefits within social media, but also it can bring bad publicity in some cases. Unlike often said, all publicity isn't necessarily good.

Improved audience insights

- Businesses should understand their customers. Therefore in social media, listening to your customers and finding our their needs is the most important thing. Content is then built on according to the demand.

Improved customer service

- Being there for your customer is extremely important, and a lot of people use social media to find solutions to their problems. Companies should keep customers updated in social media as they would in any other place. Good service all in all keeps the customers satisfied.

Content is easily distributed

- As we all know, internet is a wondrous place and data can be shared easily with just one click of a button. This helps the distribution of various things. This is also a great way for companies to share their content around the Globe in a blink of an eye.

Become an influencer in your industry

- Influence grows together with popularity. This way you gain more visibility. To get more visibility it is essential to be connected to other companies, because it will increase the amount of people seeing your company's name or logo. And that's what companies want. Awareness.

Increased Traffic

- Companies can provide links to, for example their websites and to different products. Through social media this is very efficient and a good way of advertising your products more specifically for those who are interested.

Enhanced SEO rankings

- Social media enables the possibility of having better visibility in search engines. If a company wishes to be found with specific keywords, they should put more emphasis on those topics in their content.

"Businesses sharing their content on social media are sending out a “brand-signal” to search engines that speak of your brands legitimacy, credibility, and trustworthiness." -What are the Benefits of Social Media Marketing? , Lexie Carbone, Feb 1st 2015

Save Money

- Social media tools are free.

Here are some of the benefits social media tools provide, and to read more check this article

References: http://www.business2community.com/social-media/benefits-social-media-marketing-01140985#Zg6yZGZ0QlpKdrzk.97