How to create engaging social media content?

Every company in social media wants to create engaging content and that could be challenge. For the the first you have to know your own company well and for the second you have to know your audience well.

So first define what are the major demographic groups that are engaged in each platform. In every platform - Twitter, Facebook, Instagram, YouTube - you probably have different audience or in other words people search different kind of posts from different platforms. 

For second you take under consider posting type and time. Timing really matters in this also. Do a research on the times that your audience is most likely to interact. For in general Thursday and Friday are best posting days for Facebook and Monday to Thursday best for Twitter. And the best posting type for Facebook are something visual and interactive. In Twitter question and answer type content works best. Look the best timing from the nest picture. 

http://marinemarketingtools.com/wp-content/uploads/2015/01/best-days-times-social-media-chart.jpg

Third thing to do is to be current. Follow current trends and news and relate your post to them. And always be a few steps ahead that you are not so predictable. 

For the Fourth try to make your audience feel comfortable and familiar with your brand. This might lead to interaction and it usually leads. This makes it easier for your audience to relate. Also be consistent!

Fifth, encourage your employees to interact with current and potential customers. Just them to be present and engaged. 

(sorce used: http://www.webseoanalytics.com/blog/5-tips-for-creating-engaging-content-on-social-media-platforms/)

Some tips and examples for engaging:

For fist the most important thing is to use quality pictures and videos and so on when ever it is possible. But also art and science works almost always for engaging posts. 

Other good things you can use are funny or inspirational images, product photos and for deeper you can have photos of how the product is done. 

You can also use photos or videos that have nothing to do with your product to break you're offering for example, it can be thought provoking. 

Also day in life -posts are good for creating transparency. You let people know how things are done in your company and thus increase interest from your audience. 

To interact your audience you can also ask questions and hold a contest in your social media site. Or many people always participate when there are product give away. 

Good things to share are videos that inspires you and your company, industry news and company news. 

For the one of the most captivating thing is to share stories because people really love stories. Especially in Facebook stories are a hit. For example Facebook site - Humans of New York, has almost 16 million likes of the pages and the only thing is that they share people stories. Check the site from this link!

(sorce used: http://www.business2community.com/social-media/35-engaging-social-media-post-ideas-for-businesses-01319116#MYSPIKhq8HZ9yAwA.97)

-Mira Niemi-